Marketo and Iterable are both cross-channel marketing platforms that offer a range of features and tools for creating and optimizing marketing campaigns. Marketo is generally more expensive than Iterable and offers a wider range of features, including email marketing, marketing automation, lead management, and analytics. Iterable includes these features, as well as support for push notifications, SMS, and in-app messaging, and may be a more affordable option for some companies. Both platforms offer user-friendly interfaces and integrate with a variety of third-party tools, but Iterable may have a more extensive list of integrations. Ultimately, the choice between the two platforms will depend on a company’s specific needs and budget.