Open source digital marketing tools provide small businesses with cost-effective and customizable options for improving their online presence. These tools include WordPress for content management, GIMP for graphic design, Mailchimp or OpenEMM for email marketing, Hootsuite or Mastodon for social media management, and Google Analytics or Matomo for analytics. Open source tools offer a range of benefits, including the ability to add features and functionality, greater control over data and workflow, and more privacy.

Social media marketing can be an effective way for individuals and small businesses to reach their target audience and promote their products or services. With billions of people using social media platforms every day, it’s a great opportunity to get Read more…

Paid social media advertising is a form of digital marketing that involves creating and placing ads on social media platforms, such as Facebook, Instagram, and Twitter. These ads can be targeted to specific audiences based on factors such as location, age, interests, and behaviors.

LinkedIn is a powerful platform for businesses looking to connect with potential customers, partners, and employees. In this post, we’ll explore some of the ways that LinkedIn can be used as a digital marketing tool to drive leads, build relationships, and increase brand awareness.

Twitter is a mess, but it’s still addictive. While some may have headed to Mastadon, those who stay around might still want to make the most of the bird site. If you feel your timeline is very cluttered, a new tool called Prune your follows can really help.

As the digital marketing landscape continues to evolve at a rapid pace, it is important for businesses to stay up-to-date with the latest trends and projections for the future. In this blog post, we will explore some of the most popular digital marketing trends and predictions for 2023, so that you can make sure your business is well-prepared for whatever comes its way.

Social media is an essential piece of any marketing strategy. It can be used to increase brand awareness, reach more customers, and build relationships with potential buyers. But the question remains – which social platforms should your business be using? Read more…

Poytude is nothing but an independent blog and news articles site oriented to social media, digital marketing, technology and market trends topics. We hope to publish posts every day, and become one your favorite source of content. See you all Read more…