Email marketing can be an effective way for businesses to connect with customers and promote their products or services. However, with many different email marketing tools available, it can be challenging to determine which ones are the best fit for a specific business. In this article, the pros and cons of different types of email marketing tools are discussed, including Mailchimp, Constant Contact, AWeber, SendinBlue, and Drip. Tips are also provided on how to choose the right email marketing tool, including factors such as cost, features, ease of use, and customer support. Additionally, the article covers common pitfalls to avoid when using email marketing tools.

Marketo and Iterable are both cross-channel marketing platforms that offer a range of features and tools for creating and optimizing marketing campaigns. Marketo is generally more expensive than Iterable and offers a wider range of features, including email marketing, marketing automation, lead management, and analytics. Iterable includes these features, as well as support for push notifications, SMS, and in-app messaging, and may be a more affordable option for some companies. Both platforms offer user-friendly interfaces and integrate with a variety of third-party tools, but Iterable may have a more extensive list of integrations. Ultimately, the choice between the two platforms will depend on a company’s specific needs and budget.

Open source digital marketing tools provide small businesses with cost-effective and customizable options for improving their online presence. These tools include WordPress for content management, GIMP for graphic design, Mailchimp or OpenEMM for email marketing, Hootsuite or Mastodon for social media management, and Google Analytics or Matomo for analytics. Open source tools offer a range of benefits, including the ability to add features and functionality, greater control over data and workflow, and more privacy.

Twitter is a mess, but it’s still addictive. While some may have headed to Mastadon, those who stay around might still want to make the most of the bird site. If you feel your timeline is very cluttered, a new tool called Prune your follows can really help.